The People Behind the Formula
We're here to reshape the formula & early nutrition industry - to give our families what they deserve: safe, clean, and high-quality nutrition. Here's how it all started...
Born Out of Crisis
Let’s rewind to 2022: the year shelves went empty. The U.S. faced an unprecedented baby formula shortage where countless families were left scrambling for safe, reliable options. For Zac, a college student at the time, that moment lit a spark. The injustice of it all, the outdated U.S. regulations, and the limited access to better European-quality formulas were impossible to ignore. So, instead of turning away, Zac leaned in. He left school, rolled up his sleeves, and decided to become part of the solution.
Built on Purpose
After exploring dairy farms around the word, working with nutrition experts, and many, many sleepless nights, PediaGROW was born: the first French-made formula and toddler milk brand available in the U.S., powered by European standards and an American heartbeat.
It’s not just a formula, it’s a movement.
Our Journey
The milk powder journey begins
By the late 1930s, the cooperative was thriving and moved towards soluble milk powder production. Soon after, the first milk-drying tower was built in 1947.
Baby formula reaches the world
The cooperative started developing milk powder for human consumption in 1949. By the late 1950s, it was being distributed around the world.
A new standard in powdered milk production
By the 1980s, neighboring cooperatives had joined forces. In 1982, the team raised the bar further, acquiring a state-of-the-art drying tower with MSD (Multi-Stage Dryer) technology that enabled them to offer an even higher-quality powder.
The cooperative becomes a leading player
Today, the facility in Normandy is one of Europe’s leading producers of baby milk powder – feeding more than 2.5 million babies around the world each day. To keep up with growing demand, the cooperative recently opened a brand-new facility, one that’s capable of producing 70,000 tonnes of infant milk powder every year.
The cooperative is famed for its nutrient-rich pastures, commitment to innovation, and staying true to farming practices that have passed down from generation to generation.